About Us
About Us
At Collective Good we believe in the power of social ventures; social enterprises, not-for-profits, co-operatives and charities, to improve the world. We want to help get more social ventures going and growing, by helping them source and manage the business services they need.
Every venture has business needs
We know that as a social venture leader you’re passionate about realizing your organization’s social mission. Every venture also has business needs, but finding the right services and managing them takes energy. Often you don’t have the time, expertise and/or budget to do all the things necessary to run a business. And if you do, it takes valuable time away from your core mission. That’s where we come in. We have brought together a Collective of business professionals who believe in social ventures and want to help, whether you are just getting going or need services to get growing.
We provide business help so you can maximize your social purpose
At Collective Good we meet with you, assess your business needs, source the required services and manage the delivery process. It might be a package of start-up services, or hands-on help on a special project. In some cases, it’s easier to contract out a part of your ongoing work rather than take on the overhead and management of extra support staff. We can help with that too.
We offer one point of contact and do the research for you to match the right services to your needs. We then help manage service delivery ensuring high quality and timeliness, which saves you time and money. See The Goods page for more information.
Founder and Chief Goodness Officer (CGO)
Lawrie Ferguson is a seasoned business professional who had a 25+ year career in the co-operative financial services industry, including over a decade as the Chief Marketing Officer, at Coast Capital Savings.
Lawrie is experienced working with business professionals from different specialties including legal, finance, human resources, technology, and risk. And is fluent in business speak. Lawrie has deep expertise in the areas of strategic planning, marketing, communications, branding, public relations, product development, and community philanthropy. She also believes in the power of giving back and is a volunteer director on three boards.
Lawrie left the corporate world to help create more social good on a full-time basis. She founded Collective Good and manages the relationship between the social ventures and the Collective professionals in the network. Lawrie also provides hands on help on many projects completing much of the work herself.
In her spare time Lawrie is a drummer in a local band, a very, very amateur stand-up comedian and a soccer player in the Women’s Over Thirty League. Actually, the average age on her team is well over forty…they don’t win many games!
Lawrie is fun, inspiring and would love the opportunity to connect with you and learn about your social mission and how Collective Good can help. Feel free to reach out to her directly at: lawrie@collectivegoodinc.com.
